I have been blogging since 2008 and there are a few things I have learned during that time.
There is basically 3 main ways you can use a blog to build your business online.
Using a blog for lead generation is almost a necessity now days.
The reality is, places like Facebook and other internet sites have found that users love to consume quality content online.
I mean this makes sense being that is pretty much what all of us do when searching online for answers to our questions.
There are some things you should do in order to make sure your blog is optimized for lead generation purposes.
For instance, a big mistake people make is having too much crap (banners, widgets, etc.) in the sidebars of their blog. This can be a huge distraction.
Too many options for people confuses them and in the end, they do nothing. When you put your blog together, you want to focus on clean and simple.
The goal is, when people visit your blog, they basically have two options, consume content, or opt in. That's it!
Any more than that, and you risk losing the lead every time. Remember, simple and clean is a sure recipe for getting the lead every time.
This is for sure one of my favorites. There is no better way for people to get to know you like a personal blog.
I can't tell you how many people have contacted me just based on what I shared on my “My Story” page.
It's a powerful way to give people a glimpse into your life and business. Imagine being able to connect with your visitor and allow them to scan your site and get to know you and your skills?
That's the power of a blog. It's the ultimate branding tool for your business as it creates an authority like feeling for your prospects.
Even if your blog doesn't look that great, you can still have an impact.
I know people right now that when they first started online had a horrible looking blog and that horrible looking blog generated them almost million dollars in one year before they even had some make it look good!
Seriously its true, and if you leave me a comment below, I might even tell you who it is.. 😉
Central Business Hub
Most businesses have a home base or headquarters for their operations right? Well, a blog is kind of the same thing for you when doing your business online.
You need a place to house your content and showcase your value to the world.
Do you sell products? Affiliate offers? A business opportunity? Your blog the perfect place to showcase that.
When you create regular content that provides great value (which is not hard to do at all) people will look around your blog and stumble on the offers and information you have posted.
This is very powerful.
You draw people in with the value, and allow them to decide when the time is right for them when to pull the trigger on your offers.
It works incredibly well, and your prospects and visitors don't feel pressured. The other thing is, nowadays, people will Google your name to find out who you are. Wouldn't you like your site to be the first thing they find?
Look at these stats. 855 searches online for my name. What do you they were searching for? I don't know, but I am glad my site is the first one shows up. 🙂
So as you can see, having a blog is something you really should have if you're going to market online for the long haul.
When you understand that a blog serves your business for lead generation, branding, and it's your central hub for business, you will be well on your way to long-term online success.
Have trouble with blogging? Tell me in the comments below.
See you there!