If you’ve ever wanted to use AI for planning your next video but weren’t sure where to start, you’re in the right place.
Today, I’m breaking down how to use AI primers to make your video planning easier, faster, and far more effective.
You might be asking, what is an AI primer?
With the power of AI tools like ChatGPT, the real key isn’t just using them, it’s knowing how to give them the right information.
AI doesn’t know what output to give unless you tell it exactly what you want.
That’s why giving AI the right primers—your story, your offer, and your avatar—makes all the difference when it comes to planning videos that connect and convert.
Why Your Story Matters in Marketing Videos
Let’s start with your story. Stories are one of the most powerful tools you can use in marketing. People relate to transformation. They connect with struggles, hardships, victories, and triumphs.
You’ve probably heard the saying:
Stories sell, facts tell.
This is true whether you’re sharing your journey, your failures, or your big wins.
When I look back at my own journey, it’s my personal story that changed everything for me.
Years ago, after struggling through failures in network marketing and facing some of the lowest points of my life—including a time when I had just $7 in my PayPal account and nothing left in the fridge—I hit a wall.
That defining moment snapped me into action.
I started creating videos relentlessly, sharing my story, and using content to serve others.
Within 90 days, I went from broke to my first five-figure month, and that breakthrough set me on the path to helping others use their own stories in their marketing.
This is why telling your story is so critical.
If you want to use AI to create high-converting video content, you need to give AI the relevant parts of your story so it knows how to weave them into your video plan.
How To Create a Story Primer for AI
Creating a story primer isn’t complicated.
It’s simply writing out your story in detail, or recording a video where you talk through your journey—from childhood to today.
The more detailed you are, the better.
Once you’ve created your story video, use a tool like Descript to transcribe it.
You can also upload the video to YouTube, set it as unlisted, and pull the transcript from there.
That transcript is your story primer.
Whenever you use ChatGPT or another AI tool to plan content, attach your story primer and ask the AI to reference it.
If you want to create a Facebook post, blog, or especially a video, you can simply say, “Here’s my story. I want to talk about this topic. Please work my story into the content.”
AI will do exactly that, using your story as the backbone of the content.
The Offer Primer: Highlighting What You Sell
The second primer you need is the offer primer.
This is a simple document where you lay out everything about your product or service—what it is, who it helps, benefits, cost, and more.
If you promote skincare, affiliate products, your own programs, or anything else, collect as much information as possible into a single document or PDF.
This becomes your offer primer, ready to be attached any time you ask AI to plan a new video, post, or blog.
For network marketers or affiliates, you can pull product details straight from your company’s website.
The more specific you are, the better AI can blend your offer into your content naturally.
If you have multiple offers, create a separate primer for each one.
You don’t need to build them all at once, just start with your primary offer and expand from there.
The Avatar Primer: Knowing Your Audience
The third crucial primer is your avatar primer. This is all about your audience. Who are you talking to? What are their pain points, struggles, and needs?
What kind of transformation are they looking for?
When you know your avatar inside and out, AI can create content that speaks directly to them.
Write down everything you know about your ideal customer, and keep it in a document to use as your avatar primer.
How to Use Your Primers with AI Tools
Here’s the real magic: Once you have your story primer, offer primer, and avatar primer, you only need to create them once.
Save them on your computer, and any time you plan a video with ChatGPT or any AI tool, just attach them to your prompt.
Tell the AI:
“Use my story primer, my offer primer, and my avatar primer to help plan a video script about this topic.”
AI will blend all three together, pulling out the most relevant pieces so your video is not only authentic but also targeted and compelling.
What If You Have Multiple Offers?
No problem.
Just create a separate offer primer for each product or service you promote.
When you need content focused on a particular offer, use that primer for your prompt.
This system keeps your content organized, makes it easy to plan multiple videos, and ensures your message is always consistent.
Recap: The Three AI Primers You Need
To plan high-converting videos using AI, you need just three primers:
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Story Primer: Your personal story, struggles, and transformation.
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Offer Primer: Details about what you sell.
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Avatar Primer: Everything you know about your ideal audience.
Once these are created, you now have a plug-and-play system for planning videos with AI. The great part is, you only have to create these once.
Final Thoughts
If you found this helpful, leave a comment below and let me know your thoughts—or any other primers you think might help.
Building a system for video content planning using AI has changed my business and made life so much easier.
Did you get value from this? If so leave me a comment as I would love to hear your thoughts.
You rock,
PS: If you don't have a step by step blueprint for success then check this out (Unless you currently have to many leads and sales then you can handle) - Click Here