Stop Chasing Video Views And Ask These 5 Questions Instead

Let’s get something straight—video marketing isn’t about chasing views, likes, or followers.

Sure, getting thousands of views feels good, but what really matters is the action people take after watching your video.

If your content isn’t generating leads or sales, then those views don’t mean much do they? While it might make your ego feel good, it doesn't do much to for the bank account or put food on the table.

That’s why today, we’re diving into five key questions that, when answered correctly, can turn your videos into powerful marketing machines—getting people to take action and move closer to buying from you.

1. How Do I Get More People to Watch My Videos?

The real question isn’t just, “How do I get more views?”—it’s “How do I get the right people to stop, watch, and take action?”

The answer? Your hook.

A strong hook grabs attention instantly and keeps people engaged long enough to hear your message. There are three main elements to a great hook:

• A compelling headline – Make them curious or promise a solution to their problem.
• An engaging opening line – Hook them in the first 3-5 seconds.
• A scroll-stopping thumbnail (for YouTube) – Your thumbnail is your first impression, so make it count.

But remember—attention is just the first step. If your video doesn’t give people a reason to take action, you’re just entertaining them, not moving them closer to becoming a lead or customer.

2. What’s the Best Way to Generate Leads With Video?

The biggest mistake people make with video marketing? They don’t tell their audience what to do next.

Every single video you create should have a clear and intentional call to action (CTA).

Here are a few CTAs that work:

• “Comment below and I’ll send you my free guide.”
• “Go to [yourwebsite.com] to grab my free resource.”
• “DM me the word ‘INFO’ and I’ll send you the details.”

Without a CTA, people will watch your video and move on. But when you tell them exactly what to do next, you convert views into leads.

3. What Type of Videos Work Best for Marketing?

Not all videos drive action. Some are just… there. If you want your videos to turn viewers into buyers, focus on value-driven content that naturally leads to a solution (Ideally a solution you sell).

Here are three types of videos that actually work:

• How-to videos – People search “how to” more than anything else on YouTube. Teach them something valuable, and they’ll see you as the expert.
• Case studies & testimonials – Real results build trust. Show proof that your method, product, or service works.
• Demonstration videos – If your product or service solves a problem, show it in action. Nothing sells better than results people can see.

For example, I once saw a viral video of someone applying an eye cream that visibly reduced under-eye bags within minutes.

It wasn’t flashy or overproduced—it was just a clear, results-driven demo. That video alone drove thousands of sales.

4. Do I Need Expensive Equipment to Make Good Videos?

Nope. You don’t need a fancy camera, a high-tech microphone, or an expensive setup. Your smartphone is more than enough.

Most smartphones today shoot in 4K resolution, meaning the video quality is already top-tier. The real secret to a great video isn’t the camera—it’s:

• Good lighting (stand near a window or use an affordable light kit)
• Clear audio (a simple clip-on mic can improve sound)
• A strong message (this is what actually matters)

Your audience isn’t judging the production quality—they’re judging whether your video is helpful and actionable. Focus on the content, not the gear.

5. How Often Should I Post Videos to Get Results?

This is the most common question I get, and here’s the answer: It’s not about frequency—it’s about consistency and intent.

That said, if you want to build momentum quickly, here’s a solid posting strategy:

• If you’re starting from scratch: Post one video a day to gain traction.
• If you want rapid growth: Post 2-3 short videos a day to flood your niche with content.
• For long-term authority: Post one long-form video per week, then repurpose it into multiple short clips.

But don’t just post videos for the sake of posting. Every video should have a purpose.

If you’re posting daily but not telling people what to do next, you’re just adding to the noise and not really accomplishing anything.

Final Thoughts: Focus on Action, Not Just Views

At the end of the day, the number of views, likes, or followers you have doesn’t matter if people aren’t taking action.

Instead of asking, “How do I get more views?” ask, “How do I get more conversions?”

These five questions hold the key to turning your videos into lead-generating, sales-driving assets. Master them, and you won’t just build an audience—you’ll build a business.

Let me know in the comments: Which of these strategies are you going to implement first?

Additional Resources

✅ Repurpose.io - Learn More Here HIGHLY RECOMMENDED

This tool is flat-out AMAZING! If you are creating any style of videos, this tool makes it insanely easy to share your content on other platforms. This tool is highly recommended.

✅ Logitech Brio 4K Webcam - Learn More Here

This is the webcam I use every day to record videos on my main computer. The resolution is fantastic, it's simple, and it's cost-effective. If you are creating videos, you want to make sure you record your videos in the highest definition possible.

✅ HBA Funnel Builder – Learn More Here

All in one funnel builder for capture pages, product creation, and selling products. If you are just starting out and looking for the right tools I recommend this tool. The owners are AMAZING people and good friends.

You rock,

PS: If you don't have a step by step blueprint for success then check this out (Unless you currently have to many leads and sales then you can handle) - Click Here