Why Video Marketing Is an Essential Part of Online Marketing

If you're thinking about marketing online, one of the best ways for you to do it is through all types of video.

Today there are so many options and ways you can incorporate video into your online business.

Things like…

• • Facebook stories
  • Instagram stories
  • YouTube video
  • Snapchat
  • Tik Tok
  • Many more…

Video helps people to see you, and it gives them an opportunity to realize that there is a real person behind your site and business.

Video marketing bridges the gap between virtual reality and actual reality and must become a part of your marketing if you really want to build rapport and attract people to you.

The truth is, there is a huge “Scam” factor online that you must overcome, and video can be the way to really overcome that challenge and connect with your target market.

How To Get Maximum Results With Video Marketing

Always make videos with a specific purpose behind them. Whether its for lead generation purposes, or for value-based branding. Whatever it is, make sure you hone in on the reason you are making it for the best results.

Coming up with the content ideas for video usually one of the things that hold people back. The content of your video is a big deal. If it's not fun to watch and providing great valuable information, why would anyone watch it?

You have to sit down and dedicate the bulk of your time to coming up with content that people actually want to watch.

When doing videos, truth be told, there is no need for expensive equipment, a simple webcam or using your smartphone will do the trick. The video quality on today's smartphones is so good there is almost no need for anything else.

When making videos, keep in mind that a long, involved script and a great deal of experience is not required either. Be yourself and look in the camera while talking. If you are extremely camera shy, don't worry because you do not have to be on camera.

You can even just do a video of your computer screen using software like Camtasia studio, jing, or ScreenFlow for Mac. The point is, you don't have to be a rocket scientist to do video marketing effectively.

A good key is to grab the viewer's attention early in your videos. You want to “pull them in” within the first 8-10 seconds of a video.

You need to do something within this time frame that will leave them wanting more, like let them know you will have free training for them to access at the end or something to that effect.

A really good way to get their attention is to state what the video is going to be about, and also ask them a question at the beginning that hits some pain points and gets them to stick around to get the answer.

Once you have their attention, you must keep them engaged by having interesting and important information in the rest of the video. This is essential for success in video marketing.

Just creating videos for the sole purpose of creating leads is not good. You can create videos that bring in leads and provides high-quality content at the same time.

My recommendation also is to keep your videos short and sweet and to the point. Keep your videos between 3-5 minutes. With LIVE videos you can typically go longer however you want to make sure the content is good and gets them to stick around.

Here is a basic video formula you can apply to your videos when you are first getting started…

1. 1. INTRO WITH A QUESTION
   2. HIGH-QUALITY CONTENT
   3. CALL TO ACTION!

Do this, you will be fine! There are some additional things you can do to improve your videos however if you are just getting started that's all you need to know.

After you have completed your videos, make sure you share your videos! Send it to your friends, share it on your Facebook timeline, and on your blog if you have one. You can even download it, strip the audio and create a podcast for it also.

Using video to communicate your message on the internet is a must in my opinion!

Video marketing is something that is very powerful. Video marketing is a technique that connects you to your target market better than any medium out there.

The possibilities are endless with video marketing, but with proper training, you can really take it to a whole new level.

Just to give you a little taste of this a few years ago back in 2013 I did a training for My Lead System Pro all about how to get started in video marketing.

The recording is below, and I am sure you will get massive value from it especially if you are just getting started with incorporating video in your business. Enjoy!

You rock,

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