I’ll be honest, before the OfferLab launch, I had no idea who Marta Yancheva was. During the launch, her name kept moving up the leaderboard until she took first place.
Inside the OfferLab group, I commented, “Congratulations, Marta,” and tagged her. A few hours later, she messaged me thanking me for how my digital marketing training had helped her succeed.
That message floored me. I had no idea she had learned from me, and it was incredibly humbling. Of course after that message I had to hear her story.
So we got together and I interviewed her about all her success. Watch our interview below.
Two years ago, Marta didn’t know anything about affiliate or digital marketing. She was a designer who wanted more time for her family and a better income, so she started learning.
What stands out about Marta’s story is how fast she moved once she got clear on her mission.
Marta started in the DIY embroidery niche but realized her heart was in digital and affiliate marketing. When she made that switch, everything clicked.
Passion fuels consistency, and consistency compounds results. That shift helped her go from struggling to thriving in record time.
The Power Of Ethical Affiliate Marketing
I align so much with Marta because we both believe in promoting only what you truly believe in. Marta and I know short-term money isn’t worth losing your audience’s trust.
Value first, always. When people know you care about helping them, sales follow naturally.
Building A Loyal Community
Marta designed her business around helping beginners succeed online. She created a series of courses that build on each other and hosts regular Zoom calls to support her students all in the Bulgarian language.
Ninety percent of her customers buy every course she releases. That’s what happens when you lead with genuine care and integrity.
Personal Branding Through Results
You don’t need fancy slogans to build a brand — you need results. Marta shows up with her values, shares what’s working, and lets her success speak for itself.
She’s now been featured in Forbes and teaches at a top Bulgarian institution. Results build brands faster than anything else.
We talked about AI and how it is moving fast, but real relationships still win. Marta stays close to her audience because she remembers being in their shoes.
When people feel seen, they stay — and they spread the word. That’s how she turned her following into a thriving, long-term business.
The Lesson Behind The Leaderboard
During the OfferLab launch, Marta checked the leaderboard from a beach in Greece and saw her name climb from seventeenth to first. Nobody expected it, and that’s what made it so inspiring.
Her win reminded me that success in affiliate marketing comes from service and heart. When you lead with value and integrity, everything else falls into place.
Final Takeaway
Start where you are. Learn daily. Care deeply about your audience. The long-term affiliate wins by serving first and selling second.
Marta’s journey proves that your story can change faster than you think.
You rock,
PS: If you don't have a step by step blueprint for success then check this out (Unless you currently have to many leads and sales then you can handle) - Click Here