I have been marketing online since 2008 and I have learned a lot of the pitfalls many people fall into when they are marketing online.
The big one is understanding traffic and how it relates to your offer.
In other words, just getting traffic to your capture page doesn't necessarily mean you will get leads and sales.
The key is not just getting traffic, but getting TARGETED TRAFFIC.
There is a big difference. I have seen people send tons of traffic to a page and get no leads.
On the other hand, I have seen people send a lot less traffic and get leads like crazy.
What is the difference?
Simple. User intent.
In other words, what is the intention of the user when they see the ad?
There are so many different traffic sources out there, but understanding how the traffic is generated and the actions that the person takes when seeing your ad are crucial.
If you are using Google search traffic then the person visits your page based on a specific search term that they typed into Google.
Based on the search term they entered, you can know what is the prospect's intention solely based on that search term.
Does that make sense?
For example, if a person types the search term “best weight loss shakes” you know they are looking for a weight-loss shake to possibly purchase.
If they type in “Lose weight” that is a broader term than “best weight loss shakes”.
The shake term is more specific in nature therefore much more targeted with more intent behind it.
What about Facebook traffic?
Facebook traffic is different than search traffic in the sense that people on Facebook are not there searching for answers per se, but are there to socialize and connect.
That is a different mindset than that of searching for information.
So in order to get better results, you must ask yourself, how do I move them to my offer on Facebook?
The best way is Native Advertising.
Native advertising, in short, is creating content and advertising your content as an ad on Facebook.
This way of advertising on Facebook is high under-used and can yield big results if you do it right.
You do this by creating blog posts about your topic by giving some cool tips or strategies that lead people to your offer.
In essence, you use your blog post as a presell to the offer. You are providing value to them about a topic before ever asking for something.
The presell is the most underused, but incredibly powerful strategy used online.
It basically works like this…
FACEBOOK>>>>VALUABLE CONTENT BLOG POST>>>>OFFER
It serves as a go-between that pre-sells and frames your offer without the pitchy feeling that everybody hates and runs from.
So what is the conclusion on traffic?
It's very easy. Understand how the traffic is generated, and understand user intent.
Before even creating an ad, make sure you understand the very basics of how that traffic is generated, and you will find your results will go up.
The key here is targeted traffic, not just traffic.
You will find that when you put the focus on getting targeted traffic, you will not have to work so hard to get results.
Less traffic with better conversions is way better than LOTS of traffic with fewer conversions.
It's easier, it takes less work, and you will be much happier.
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What are your thoughts on Traffic? Let me know in the comments and share any additional thoughts you have. I always love your feedback.
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