If you've been part of our community for a while, you know I'm a massive advocate for video content.
In fact, I'm convinced that video is the cornerstone of every successful online marketing strategy.
Why, you ask?
Simply because video is the most consumed type of content online, hands down.
Now, let's clear the air on something. I'm not turning my back on long form videos. They have their place and always will.
In fact, even TikTok, the platform famous for its bite-sized content, has opened up the option for 10-minute videos.
They recognize the value of long form content. But let's face it, unless you've been living under a rock, you've noticed that short form videos have taken the world by storm. They're bite-sized, easy to consume, and incredibly engaging.
So, without further ado, let's explore the five key benefits of short form videos.
#1: Short Form Videos Drive Engagement
The first key benefit of short form videos is their ability to drive engagement.
While long form content has its place and isn't going anywhere, short form content has proven to generate about 150% more engagement.
Short form videos are compact, punchy, and allow you to share tidbits of information quickly. This makes them an excellent tool for making an impact fast.
In today's fast-paced world, people's attention spans are shorter than ever.
They want information delivered quickly and efficiently. Short form videos cater to this need perfectly.
They allow you to pack a punch very quickly, delivering your message in a concise and engaging manner.
This doesn't mean that long form video is going away. Not even close.
There will always be a place for that. But the engagement with short form is so much higher than it is on long form, and that's something you really want to take into consideration.
#2: Boosting Brand Awareness
Short form videos are a fantastic tool for boosting brand awareness.
They allow you to create a narrative and position yourself as an expert in your audience's eyes.
Think of them as 30-second commercials that keep your brand at the forefront of your audience's mind. When combined with the power of paid ads, short form videos can significantly enhance your brand's visibility.
Brand awareness is all about creating a narrative. It's about making your audience see you as the go-to expert in your field.
Whether you're in health and wellness, marketing, or any other field, you want to be perceived as an expert.
Short form videos allow you to do this in short, digestible bites.
And when you combine this with the power of paid ads, you can get your message in front of even more people, setting the tone for what you're looking to achieve.
#3: Quick and Easy to Produce
One of the most significant benefits of short form videos is their ease of production.
With apps like TikTok and Instagram, you can do all the editing right within the app. This means you can create and publish a short form video on the fly, saving you time and effort.
You could create three to five short videos in the time it would take you to create one long form video.
The beauty of short form videos is that they don't require a lot of time or resources to produce.
You can be on the go, grab your phone, throw out a quick video, do a few edits, and publish it. You're good to go!
This quick and easy production process allows you to create more content faster, giving you more opportunities to engage with your audience.
#4: Amplifying Your Social Media Presence
Short form videos can significantly improve your social media presence. By using software tools, you can distribute your short form videos across all platforms.
Currently, platforms like Facebook are pushing for more short form video content, providing a golden opportunity for businesses to reach a wider audience.
Improving your social media presence is all about being where your audience is. And right now, they're on social media platforms consuming short form videos.
By using software tools, you can take your short form videos and distribute them across all platforms, increasing your reach and visibility. A
nd with platforms like Facebook pushing for more short form video content, there's a huge opportunity for you to get your content in front of a larger audience.
#5: Cost-Effective Content Creation
Last but not least, short form videos are cost-effective. If you've ever paid for video editing, you know it can be pricey.
But with short form videos, you can do most of the editing yourself using in-app features. This means you're saving both time and money. It's a win-win!
So, the big question is, are you capitalizing on short form video yet?
If not, it's time to jump on the bandwagon.
And to help you out, I've got something exciting coming up on July 31 – the Micro Video Challenge. Check it out, get registered, and start creating more short form video content.
Bonus Tip: Focus on Humans, Not Algorithms
A bonus tip for you: don't get caught up in trying to understand algorithms. Algorithms change all the time, so focus on creating content that humans want to watch.
This approach safeguards you from any algorithm changes and ensures your content remains relevant and engaging.
It's easy to fall into the trap of trying to outsmart the algorithm. But the truth is, algorithms change all the time.
So, instead of trying to keep up with the ever-changing algorithms, focus on creating content that humans want to watch.
Share good tips, good strategies, good things that people want to consume. This way, you safeguard yourself from any algorithm changes and ensure that your content remains relevant and engaging.
To register for the Micro Video Challenge >> CLICK HERE
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