We’re told over and over again that we should be building a list and growing a social media following. And that’s absolutely true.
However, what most people leave out is the part that you’re building your list and audience for. To get sales and sign-ups right? If you’ve got a business, you’ve got to close people.
You must get paid!
Of course, one way to close more sales (especially in the beginning) is to actually get on the phone with people and close them. But some people simply aren’t great on the phone. And when you’ve already grown a list and built a following this would take up tons of time.
By learning to close sales through emails and social media like you’re about to find out in this post… you’ll be able to start closing sales on a mass scale and get tons of people joining or buying at once.
So let’s jump in…
The #1 Thing That Keeps People from Getting the Sale!
A majority of the people who are not closing as many sales as they want, are simply afraid to ask for the sale. That fear is what’s keeping most people broke.
They don’t present offers because they’re afraid that people will unsubscribe from their list. Or they’re afraid that they’ll unfollow them.
And if you’re making that mistake, you can bet that your business will never be as successful as you’d like. Sure you might get an accidental sale now and then. Even a broken clock is right twice a day. But you don’t want to be the broken clock do you?
The Real Reason You’re Afraid to Ask for the Sale!
It’s time to dig deep into your relationship with money. If you’re afraid to present an offer that asks someone to give you something of value (money), for the value that you’re providing them (product or service)…
…Then it’s a problem that has to do with YOU and your inner game. Your worthiness to receive money. Or perhaps the way you were raised when it comes to money. Or the false belief that “Money is the root of all evil!” (You’ve gotta read the whole passage!)
In fact, if you’re broke, or struggling financially right now, getting your relationship with money straight might be the most important thing you do for your future wealth.
If you listen to the media, or 99.9% of the people in your life, then you live in a world of haves and have-nots. A world of lack and scarcity. “The rich get richer, and the poor get poorer.”
But it has more to do with people’s attitude toward money than it does with the way society is set up. Because the truth is money is an abundant resource on earth. It’s an energy more than a physical thing. And that energy flows to those who have a healthy relationship to it.
Rich people simply have a better relationship with money than you do!
Understand if you’re providing or promoting valuable info or products that someone can use to better their lives (make more money, grow their business, enjoy more freedom, better their health, etc)…
…They’ll actually have no problem paying you for that information or product. Especially if you’ve developed know, like, and trust through your emails or social posts.
The best part about using email and social media is that you simply have to pre-sell and get people to click over to the link where the offer is made for your product or opportunity when promoting.
And that’s what you’ll find out how to do in the rest of the article.
Before You Can Close a Sale, You Must Get Them to See YOUR Message!
No matter how great your product, service, or opportunity is, if people don’t see your message that tells them about it…there’s no chance they’ll buy it. At least not from YOU.
This means you must get your emails and posts read FIRST. And to do that you need a good headline.
Now with emails, we’re talking about a subject line that gets their attention out of all the emails in their inbox. With social media it’s about grabbing their attention with a good headline.
Both of these need only two things to be effective. Those two things are a BENEFIT (what will it do for them), and CURIOSITY (the how-to when it comes to getting that benefit.)
You don’t need to get too fancy or even creative if you have those two things.
In other words tell them what opening the email, or reading the post will get them…but leave out the HOW! That’s the part they have to find out once they read the email.
Curiosity is a huge driving factor in getting someone to take action. And the action you want them to take is to read your email or your social post. People can’t help but know what’s going to happen next.
Ever sit and watch a crappy movie until the end just because you had to know what was gonna happen.
Now if that curiosity has to do with some benefit they’re looking for (which is why you need to understand your target market’s wants and desires)… then opening or reading is a no-brainer.
But then you’ve got to get them to keep reading to get to the click in an email, or call-to-action (CTA) in a social post.
QUICK SIDE NOTE: A big part of building enough trust so people will buy, is balancing your emails and posts with the right amount of value vs. promotion. If you do nothing but promote without value you’ll never build a relationship and therefore TRUST with your audience.
It should be about 80/20 with 80% value and 20% promotion.
This is not a hard and fast rule, and you should test different ratios for YOUR audience. But that’s a good place to start! and pretty much every email or post should provide value even when pitching.
The Best Way to Pre-Sell and Give Them Reasons to Buy Before You Ask Them to Buy!
Okay so once you’ve gotten the email opened, or eyeballs on your post… now your next job is to get them to not only read down to the click or CTA, but get them excited about what moving on to the next step will do for them!
This is called pre-selling. Which can be done in a number of different ways. Yet the best way is through stories… either your personal story or someone else’s.
Because when you use stories, your audience automatically places themselves in that story.
This means if you’re talking about a problem that you’ve had (and that they have as well)…and then go on to talk about how you solved that problem with a certain product, they’ll see themselves solving that problem as well.
This means they’ll be more likely to click when they get to the link.
Don’t have your own story? Then use other people’s stories. Testimonials and success stories from the product itself can be a great alternative.
As with your subject line, it’s usually best to keep the curiosity going in your email or post.
Because if you give away the farm, they’ll be less inclined to click. And because you’ve given them the benefits of the solution…they’ll be inclined to pay close attention to the offer.
If the offer has a good sales page that gets the job done, then you can expect more sales to start flowing in!
This is not a hard-fast rule by any means…but if you want more emails and posts to get people to an offer, continuing with the curiosity and benefits is a good rule to follow. (But always test with YOUR audience.)
How Do You Get Them to Take Action and Get to the Offer?
Tell Them What to Do Next!
This is where most people drop the ball. They dance around making the sale. The late great Zig Ziglar once said “Timid salesmen have skinny kids!”
Here’s the thing…
If you believe you have a product that can actually help someone with a problem they’re having, you almost have an obligation to show it to them. They have the problem, you have the solution, so they’re not going to get upset that you are asking them to buy it.
They’re going to go out and buy something to solve that problem anyway, it may as well be from you.
Especially after you’ve already provided them a ton of value and did the job to show them the benefits they could achieve.
Doesn’t matter if it’s a way to make money, a supplement to make them feel better, a service to help them get something done that they either don’t want to do or can’t do, or even a mattress to sleep better.
If they’ve got a problem or goal they want to achieve, and they’ve already joined your list or followed you because they believe YOU are the one that can provide that solution…your job is simply to show them the solution. And you do that with everything I just explained above!
Then you just tell them what to do NEXT!
How to Tell Them What to Do…
It’s as simple as pointing them to the next step.
- Click HERE Now to See How I Solved ______________!
- Watch This Video to ____________!
- Go HERE Now and Start Your Free Trial for ___________!
In Social Posts…
- Leave a comment below to see what I used!
- DM me right away and I’ll send you the details!
- To get your FREE TRIAL Click the Link Below…
If you don’t tell them what to do, they’ll do nothing. And then you never have a chance to make the sale and get paid!
And you’ll probably notice all those calls to action injected URGENCY! Because if they don’t do it NOW, chances are they’ll never do it! You can bank on that.
Additional Resources To Consider
MeetEdgar Autoposter Software – Learn More Here
My tool of choice for auto-posting to my social media profiles. You can post images, text posts, upload videos, and much more. Amazing tool for social automation and driving more organic traffic to your content.
Automatic Script - Learn More Here
Automatic Script is professional copywriting software that automates the process of creating your sales messages. The beauty of Automatic Script is that it automates the creation of effective sales copy that ordinarily, could cost you thousands of dollars, tons of time, and lots of trial-and-error. Great Tool.
Copywriting Mastery - Learn More Here
Training from my buddy and MLSP Co-Founder Brian Fanale on mastering the art of Copywriting. Without question the #1 most profitable skill you can acquire for building an online business. Highly recommend his course "Copywriting Mastery" if you really want to master this skill.
YOUR NEXT STEP: Go Out There and Boost Your Sales TODAY! (See what I did there?)
You now know the steps. It’s up YOU to put it in action with your next email or social post.
Leave a comment below with any questions you have about this process! (See what I did there? 😉
PS: Need More Leads For Your Business? I Recommend You Start By Clicking Here