Lead generation is a super important part of making your business work online. Without it, it's going to be very hard to really make sales on a regular basis.

The biggest areas that I see for people that cause the most struggle to actually build an email list are in three major areas.

I will explain each one of them so that you know where to put your focus in the future.

Key #1: Understanding Your Prospects “Pain Points”

This is really the foundation to being effective at making sales and that is narrowing in on the problems of your market.

We like to call them pain points because it's the biggest pain that your prospects have and address it in your marketing.

Let me give you an example.

Let's say you have a pain in your shoulder and you are looking for relief. Pain is usually very annoying and can sometimes drive you bonkers.

You desperately search to find the pain reliever so you can get some sanity.

This is the same concept you want to use when looking to generate leads with prospects, find their pain points, and be very clear about what they are for your particular market.

When you find them and can speak directly to them, you have a winning combination.

Key #2: Proper Positioning

This is one of those areas where many people miss it when it comes to marketing online. It's the art of positioning.

Positioning is simply the art of making your solution look super appealing to your prospects and providing the solution to their pain points.

One of the best ways to do this is with “How To” type headlines and really simplifying the message.

Many marketers make a big mistake and tend to get way too technical with their audience. This mistake will scare away many people.

Your ability to be successful online is your ability to take the complex and make it easy to take in and understand.

Essentially where your prospects say “yeah, I can do that too”

Learn to master positioning and you will be on the right track.

Key #3: Having A Compelling Offer

This is where the magic happens. Your offer is essentially the solution to the pain point you have discovered.

As simple as it sounds, once you have determined your market's pain points, you just simply give them the solution to that problem.

When you have the solution, they will be more than willing to give you their contact information, and boom, you have a lead.

When creating your compelling offer, do not try to solve every problem they have. No. As a matter of fact, solving too many problems at once can be overwhelming your prospects so keep it simple.

Put your offers focus on solving just one major issue they face. This is more than enough to compel them to move on to what you have.

Additional Resources

✅ HBA Funnel Builder – Learn More Here

All in one funnel builder for capture pages, product creation, and selling products. If you are just starting out and looking for the right tools I recommend this tool. The owners are AMAZING people and good friends.

✅ Ecamm Live Broadcasting Software - Learn More Here

If you want to enrich your LIVE videos experience, this tool is AMAZING. Perfect for high production-looking lives and super simple to use and allows you to broadcast to multiple locations at the same time.

✅ Aweber Autoresponder - Learn More Here

Building an email list is ESSENTIAL to the longevity of your online business. If you are not sure where to start in the online marketing game, this is for sure the first tool you should invest in for your business. Aweber is considered the industry standard.

Did you get value from this post? If so leave me a comment below and let me know.

You rock,

PS: Want to work directly with me? Click Here

    8 replies to "Three Essential Keys You Must Understand For Effective Lead Generation"

    • Virginia Wright

      Just watched this FB video and am trying to locate the subscribe button. Where is it? 🙂

    • Jaye Carden

      I’ve always gotten a lot of good stuff and knowledge every time I watch a video, or read one of your blogs. I will continue visiting as long as you keep putting out the content! Thanks a lot Mark!

    • Timothy W. Bethune

      Great stuff Working thru what ever it takes to get to the next level. It is not always east however it is always worth it

    • Kevin Latmore

      Great points on your video. Keep Lead Magnets streamlined and simple as to not overwhelm site visitors. Thanks!

    • Paula Walker

      Great tips Mark! Thank you

    • Danny

      Graet to be here

    • Brandon Heming

      You rock Mark! Always solid advice!

      • Mark Harbert

        Thanks, buddy, glad you enjoyed it.

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