If you want to have automation in your business then the most fundamental tool you must have is an email autoresponder.
The appeal is to be able to run your business on auto-pilot so that we can do what we want while our business ticks away in the background earning money.
It is a beautiful thing, I must say.
And using an email autoresponder… one of the vital tools for list building we talked about in an earlier post… will make both the income and the biz automation possible.
But there are some other very specific benefits of using an email autoresponder that you'll absolutely love!
It's not just a list-building tool, it's also a business-building tool!
The 5 Reasons Why You'll Want to Start Using an Email Autoresponder TODAY!
REASON #1: Stay in Front of Your Prospects…
Attention spans have shrunk dramatically. Even if someone becomes a lead, it doesn't mean that they won't forget about you as soon as another shiny object comes around.
So you've got to stay on their radar! And using an auto-responder allows you to do that systematically.
You can load that baby up with 5 to 7 messages, to go out each day, and they'll have no choice but to remember who you are! 😉
Create as long of a series as you want. Heck, you could have 365 emails in your auto-responder, going out to your list every single day of the year if you want!
REASON #2: An Email Autoresponder Will Save You Massive Amounts of Time…
You wanted an online business so that you could start making money and have more free time.
That's exactly what your auto-responder will do for you.
Imagine having to sit there and write out an email, each and every time someone joined your list. You could never keep up!
Even if you copied and pasted it, you certainly don't want the tiny amount of leads coming in that would allow you to keep up with that!
REASON #3: Get Prospects to Know, Like, and Trust YOU…
They say it takes 5 to 7 “touches” to get someone familiar enough with you to trust you.
Honestly, that depends on how you bring in your leads. Video marketing is a great remedy for that. But that's a topic for another day.
Either way, the way to get people to join you in their business, or give you their credit card number… is to get them to feel like they KNOW you, get them to LIKE you, and then get them to TRUST you!
An auto-responder makes that process easy and automated, as you can display your VALUE to them over time!
REASON #4: Create an Email Autoresponder Series That Promotes ONE Specific Product…
One of the beautiful things about auto-responders is that you can build anticipation and intrigue around a specific product or service that you want to sell.
Are you an affiliate, and you want to promote a certain product for some hefty commissions?
You can build an entire series around that product promoting all the benefits day by day. Dig into your prospect's mind, little by little, until they're literally foaming at the mouth!
REASON #5: Segment Your Lists Separated By Prospects, Buyers, and Special Interests…
Have you ever bought something from a marketer online, and you quickly realize you're still receiving emails promoting that product? It can be pretty annoying.
With some auto-responder services, you can segment your buyers from your prospects who are still sitting on the fence. Or maybe you're entering a new but parallel niche.
You can segment the list members who seem interested in one topic, from the rest of the list!
You can use this feature in a number of different ways, but it keeps your list targeted, and keeps them from getting upset with you. It also gives you the ability to keep them as a customer for a longer period of time!
So there you go! It's time to fire up your auto-responder and start using it more effectively to boost credibility, recruitment, and of course, sales!
BONUS TRAINING: How To Increase Email Engagement
I recently did a training with my paid membership group TLS iNSIDERz where I shared some vital intel on “How to keep your email engagement up”.
If you are using an autoresponder (and you should be) this is vital to know.
ADDITIONAL RESOURCES FOR LIST BUILDING
My Lead System Pro – Learn More Here
All in one tool suite for home business owners. If you are just starting out and looking for the right tools I recommend MLSP. The community is amazing and the sole focus is lead generation.
Aweber Autoresponder - Learn More Here
Building an email list is ESSENTIAL to the longevity of your online business. If you are not sure where to start in the online marketing game, this is for sure the first tool you should invest in for your business. Aweber is considered the industry standard.
OptimizePress Funnel Builder – Learn More Here
By far the best WordPress theme and funnel builder on the market. It's meant for marketers because it's created by marketers. It gets my highest recommendation.
Did you get value out of this blog post and training? leave me a comment below and let me know.
PS: Looking For The Best Place to Start For Generating Leads? Click Here