Surely by this point, you realize that not building an email list is a serious mistake as I talk it about it constantly.
Not to mention that it leaves a huge pile of potential income on the table for the next marketer who IS building a list.
This list of tools you cannot live without… isn't very big at all.
In fact, you might be surprised by how simple it is to immediately start building YOUR list with just a few items on your checklist. Some may be a slight (but likely high ROI) investment; others will just be a piece in the puzzle.
But ALL will help you boost your business and your earnings by truly connecting with your prospects!
The 3 Essential Tools for List Building You Cannot Live Without…
#1: Your Email Auto-Responder Email
If you're going to be an effective email marketer, you've got to be able to send emails 😉
What's an auto-responder?
It's simply an email system that allows you to create and send emails automatically to your subscribers.
This means you can spend the time to write 5, 7, 10, even a year's worth of emails and send them to your subscribers day after day hands-free.
This allows you to stay fresh in your prospect's mind, and build up the likability and trust factor by providing consistent value.
The most popular, reliable, and simple auto-responder that will let you get started lightning fast (at a minimal monthly investment) is Aweber!
It's incredibly user-friendly and has features that will make keeping in front of your prospects drop-dead simple.
This will allow you to build your email capture forms in minutes! (Where you collect your prospect's info: name, email address, even phone number.) Create customized email templates, customized confirmation pages, and send broadcasts to your prospects for special promotions or events!
This is a MUST HAVE!
#2: Your Capture Page Builder
A page builder lets you quickly and easily create a “capture page” that lets you focus on one important task: To get your prospect's information!
Putting a form on your blog or website is a good idea, but if you want to be totally effective at list building, you'll want to eliminate all distractions. That's what a dedicated page will do.
This is where you'll give away something of value… in exchange for your prospect's info.
One of my favorite tools is the WordPress-based solution Optimizepress. This is a great solution if you are proficient in WordPress.
It'll help you grow your list much faster and in a much more focused manner.
Another powerful alternative if you are not that tech-savvy is Funnelizer by MLSP.
With MLSP's Funnelizer you can not only build out your own capture pages and offers but there are tons of done for you capture pages for many different niches.
If you are just starting out, I recommend MLSP. Look in the resources section of this blog post for a link to sign up.
#3: Your Customized Lead Magnet/Giveaway
Why would a prospect give you their personal email address? Because they want something of value from you in return.
The truth is that most people won't just give you their information.
They want something in return that's going to help them get closer to the goal that they're trying to achieve.
That's where your lead magnet comes in. And when you customize that to YOU…it builds insane credibility in your prospect's mind.
Your giveaway should be extremely relevant to your prospect's wants and desires.
Want an example?
Let's say you're in the weight loss niche, and your target market is women who want to lose weight (you do know who your target market right?)
What if you gave away a special short report/video/blueprint that showed women “The 5 Simple Weight Loss Tricks That Sheds 10 Pounds and 3 Inches in 14 Days or Less!”
What woman wanting to lose weight wouldn't want that report? That will be the hook that gets them into your email funnel, and starts building massive goodwill in their mind toward YOU!
Additional Resources Mentioned
✅ Aweber Autoresponder - Learn More Here
Building an email list is ESSENTIAL to the longevity of your online business. If you are not sure where to start in the online marketing game, this is for sure the first tool you should invest in for your business. Aweber is considered the industry standard.
✅ Systeme.io – Learn More Here
All in one tool suite for capture pages, product creation, and CRM. If you are just starting out and looking for the right tools I recommend this tool.
✅ OptimizePress Funnel Builder – Learn More Here
By far the best WordPress theme and funnel builder on the market. It's meant for marketers because it's created by marketers. It gets my highest recommendation and I use it on all my personal sites.
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