I’m excited to share the story of Mila Markson, a pretty awesome individual whose journey from humble beginnings to video marketing success is nothing short of inspiring.

Mila’s story is a testament to the power of determination, resilience, and the incredible impact of video marketing.

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From Humble Beginnings to Viral Success

Mila's journey started in Brazil, and she moved to the USA in 2016. She worked as a nanny, often struggling with the language barrier and financial challenges.

She explored various side hustles until she discovered digital marketing and affiliate marketing.

Her life changed dramatically when she started posting videos online. Mila began with TikTok, and despite initial skepticism from those around her, she persisted. Her husband even laughed at her first TikTok video, but Mila she kept going.

Today, he actually works alongside her in the business, a testament to her success and determination.

Overcoming Challenges and Embracing Video

Mila's success didn't come without its challenges. As someone whose first language isn't English, she had to overcome significant hesitation.

However, her strong “why” propelled her forward. Mila didn’t want to be a nanny forever, and she saw video marketing as her only option to create the life she envisioned.

She stepped out of her comfort zone and embraced the discomfort of being on camera. Mila believes that growth happens when you push through your fears and step into the unknown.

This mindset has been a cornerstone of her success, and it’s a lesson every aspiring entrepreneur should take to heart.

The Strategy Behind the Success

During the interview I wanted to dive into her approach to video which is both strategic and intentional. S

he doesn't just scroll mindlessly through social media; she studies viral content to understand what works.

Here’s a peek into her video strategy:

  1. Intentional Scrolling: Mila scrolls through social media with a purpose. She looks for viral videos, paying close attention to their structure and engagement tactics. This helps her understand what resonates with audiences.
  2. Content Variety: She ensures her content is diverse. Mila posts inspirational videos, educational content, and relatable stories, keeping her audience engaged and coming back for more.
  3. Evoking Emotion: Mila understands the power of emotions in marketing. She crafts her videos to evoke specific feelings, whether it’s inspiration, empathy, or motivation. This emotional connection is crucial in building a loyal audience.
  4. Platform-Specific Strategies: Mila tailors her approach based on the platform. On Facebook, she directs viewers to the comments for more information and clickable links. On Instagram, she uses automation tools like ManyChat to streamline the process.
  5. Manual Uploads: Instead of cross-posting directly, Mila manually uploads her videos to different platforms. This ensures better engagement and avoids the pitfalls of platform-specific algorithms penalizing cross-posted content.

Converting Views to Leads

She has built an impressive email list by effectively directing her audience to her website.

On Facebook, she directs viewers to the comments where she provides a clickable link.

On Instagram, she uses automation tools like ManyChat to streamline the process. This multi-platform strategy ensures she maximizes her reach and conversions.

The Takeaway

Mila Markson’s story is a shining example of what’s possible when you combine determination with a strategic approach to video marketing. She’s shown that you don’t need a perfect start or all the resources in the world. All you need is a strong “why,” a willingness to step out of your comfort zone, and a smart strategy.

I highly recommend you check out the video interview above and listen to her very inspiring story.

If you get value let me know below and leave a comment.

You rock,

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