Want to create videos that grab attention, keep viewers engaged, and drive action?
If you’re tired of putting out videos that don’t get the response you want, these five psychological hacks can make a HUGE difference.
Whether you’re making short-form content, long videos, or live broadcasts, these proven tactics will help you craft videos that people can’t ignore.
1. Open with a Story That Feels Like Their Story
Stories are emotional glue. They bypass logic and go straight to the heart and that’s exactly where decisions are made.
When you kick off your video with a quick, relatable story, people lean in. Not just because it’s entertaining, but because they see themselves in it.
Instead of diving into the “meat” too fast, try this:
“Yesterday, I did something that kinda made me feel like an idiot—but it taught me a lesson that completely changed how I do XYZ…”
Now you’ve got them.
They’re not watching a video. They’re on a journey with you. And when people feel like they’re part of your story? They stick around.
2. Use Open Loops (aka Curiosity Traps)
Want people to stay till the end? Dangle a curiosity carrot right in front of them.
Movies do this all the time—ever start a Netflix show just to see what “the big twist” is at the end? That’s the open loop at work.
Here’s how to do it in your videos:
“I’m going to give you five powerful hacks today—but make sure you stay for the last one. It’s the one that actually moved the needle in my business.”
Boom. They’re locked in.
This little strategy boosts retention, increases watch time, and sends a signal to the algorithm gods to push your video harder.
3. Drop Social Proof Like Breadcrumbs
Here’s a truth bomb: people don’t want to go first. They want to know that others have walked the path and survived.
So sprinkle in social proof like seasoning. Mention the 10,000+ marketers who use your tool. Drop in that client win. Share a quick screenshot of a message that says, “This changed my life!”
Don’t overdo it. Just enough to trigger the bandwagon effect. Because when people see others winning with what you’re sharing, they’re way more likely to jump in too.
4. Highlight the Pain Before You Offer the Cure
This is one of the biggest mistakes marketers make: offering a solution before the viewer even realizes there’s a problem.
Paint the struggle first. Make it visceral. Talk about the late nights, the frustration, the doubts.
Then drop your solution like a relief valve:
“Look, I get it—you’re stuck staring at a blank screen, wondering what to post next. That’s why I created a plug-and-play content system that makes ideas flow faster than your morning coffee.”
Now you’re not just selling you’re rescuing.
5. Create Ethical Urgency (Not Fake Scarcity)
Let’s be real people procrastinate. If you don’t give them a reason to act now, they’ll “come back later.” (Spoiler: they won’t.)
Urgency is your best friend here. Limited-time bonuses. Doors closing. Live spots running out.
But keep it clean. No fake timers or shady tactics. When you’re real about the urgency, you build trust and action.
Say something like: “This bonus disappears Friday at midnight… after that, it’s gone. So if you’re serious about XYZ, now’s the time to move.”
Final Thought: Don’t Just Make Videos… Make Impact
You don’t need to be slick. You just need to be strategic.
Tell a quick story. Keep curiosity high. Prove it works. Call out the pain. And give them a reason to move now.
That’s how you go from just creating content to creating videos that connect, convert, and compel people to act.
Your next video could be the one that breaks through.
So tell me—which one of these hacks are you going to use in your next video? Drop it in the comments and let’s make it happen.
You rock,
PS: If you don't have a step by step blueprint for success then check this out (Unless you currently have to many leads and sales then you can handle) - Click Here
1 Response to "5 Psychological Hacks to Make Your Videos Irresistible"
Mark, Thank you for the email and short video. I met you over the weekend at Mastermind in Austin. This was very helpful for myself who was “stuck” with, and how to post a video. The “little” things makes a BIG difference.