Most marketers are making major video marketing mistakes that are killing their sales without even realizing it.
But the good news? ChatGPT can help you fix every single one of them fast.
Video has been a huge part of my own success online. I truly believe it’s one of the key factors that determines whether you succeed or fail in this digital marketing world.
When people can see your face, hear your voice, and connect with your personality, that’s when they really start to trust you. And trust is what leads to sales.
Let’s break down the three biggest mistakes I see marketers make on video, and how ChatGPT can help you fix each one.
Mistake #1: Jumping Into a Sales Pitch Too Fast
One of the most common errors I see is marketers getting on camera and immediately trying to sell their product or service.
Let me be blunt — nobody wants to be sold to.
People love to buy, but they hate being pitched. That's the key.
So instead of launching into a sales pitch, you want to wrap your message in value.
This is where ChatGPT can be a game-changer. Just take the product or service you’re trying to sell, and ask ChatGPT to give you a list of value-based content ideas.
Let’s say you’re selling a course on social media marketing. Ask ChatGPT for “5 tips to grow your Instagram followers” or “3 common mistakes killing your Facebook engagement.” These are high-value pieces of content that naturally lead into your offer.
I like to use the filet mignon analogy. Think of your pitch as the steak. Now wrap that steak in bacon — and that bacon is your value content. Everybody loves bacon. Well, maybe not vegans — but you get the point.
Wrap the pitch in value and you’ll engage your audience from the start.
Mistake #2: Your Message Is Too Generic
The second big mistake? Sounding too generic.
I see it all the time — video after video about mindset. And don’t get me wrong, mindset matters. But that kind of content is just too broad.
People have specific problems they’re trying to solve. And if your content is too vague, you’ll never connect with them.
If you're not sure how to get specific, that’s where ChatGPT can help again. You can tell ChatGPT what you’re selling, and it will generate targeted video ideas based on your product.
To make it even more powerful, I recommend feeding ChatGPT what I call your “3 Core Primers.” These are:
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Who you are
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What you offer
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Your personal story
Once you input that into ChatGPT, it can help you create content that sounds exactly like you, and speaks directly to your audience’s pain points.
Don’t settle for sounding like everyone else. Get specific. Solve real problems.
Mistake #3: No Clear Call to Action (CTA)
The third mistake I see all the time is not having a clear call to action.
Your video should lead your viewers somewhere. Whether it’s an opt-in page, a download, a training, or a product page — there needs to be a next step.
If you're struggling with this, guess what?
ChatGPT can give you killer CTA ideas too.
Just let it know what your video is about, and what your goal is. It will give you options like:
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Download a free PDF
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Watch a free training
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Join your email list
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Schedule a strategy call
You name it — ChatGPT can suggest it.
There’s really no excuse for not having a strong call to action anymore. Tools like this make it so simple.
My Personal Turning Point with Video Marketing
Back in 2012, I was living in Chile with my wife and daughter.
We were broke. I remember one day my wife stood in the kitchen, looked at the empty fridge, and said, “Honey, we need food.”
I only had $7 in my PayPal account. That was it.
I couldn’t even pull the money out because it cost $5 just to make an international withdrawal.
That moment was the turning point for me.
Something snapped inside me. I went into massive action mode, and I started making videos — lots of them. One day I created 10 videos back-to-back.
Within 90 days, I had my first five-figure month. And since then, I’ve never looked back.
I became one of the top affiliates in my company. I’ve trained thousands. And it all started with using video to provide real value — not just pitch my stuff.
Let AI Help You Get Better at Video
If you're struggling to come up with content, if you're unsure what to say, or if you just don’t feel like you’re connecting with your audience — ChatGPT can be your secret weapon.
All it takes is a few prompts, and you’ll get video topics, call to action ideas, and even scripts that sound like you.
There’s literally no excuse anymore for running out of ideas.
Want to Get Started Fast?
If you’re looking for a simple way to come up with your best video ideas, I’ve got something for you.
Grab my AI-Powered Video Kickstart. You’ll find the link below this video or in the comments. Opt in, and I’ll send it straight to your inbox.
It’s already helped a ton of people create their first videos — and it can help you too.
Remember, the key to success is not just creating content. It’s creating content that connects, provides value, and leads your viewers to take action.
So use these tips, plug into ChatGPT, and let it help you get better every time you hit record.
You rock,
PS: If you don't have a step by step blueprint for success then check this out (Unless you currently have to many leads and sales then you can handle) - Click Here