I have had the amazing privilege to work with literally thousands of online marketers in teaching the strategies that work to build their businesses.
Over the years I've learned what works and what doesn't.
After investing 10's of thousands of dollars into my own online education over the years, I have been able to narrow it down to 3 broad areas that you should be focusing on if you want results with selling your products and services online.
It's not to say there isn't more to the online selling equation but these three major factors will make all the difference in your marketing.
#1: Targeted Traffic
It goes without saying that getting traffic is one of the biggest reasons people succeed online.
Getting targeted traffic to a targeted offer can yield lots and lots of sales for your business.
There are many ways to get traffic to your websites like Facebook marketing, YouTube marketing, Google Adwords, and many more.
The biggest thing you want to understand regarding traffic is that just traffic alone does not mean it will do you any good.
You need targeted traffic that is congruent to your actual offer. Getting a lot of traffic that isn't targeted really does nothing to increase business.
For example, if you are selling hair spray products, you want to make sure that the person is actually searching for hair spray or interested in hairspray.
Think about it, when you go to the clothing store to buy clothes, you don't want someone trying to sell you a car right?
This is the same idea when it comes to traffic. You want to put an offer in front of people who actually have an interest in what you're offering.
You will find that your results will go way up and you won't have to work so hard to get the traffic.
#2: Highly Responsive Leads
The main goal with traffic should be to create an email list. I have covered that extensively on this blog and if you haven't checked out my blog post on why you should, then click here to see why.
The truth is only about 2-3% of the people that visit your site will actually buy something right away and even that is probably high. The other 97-98% will leave your site and never come back. This is why it's essential to capture their information.
When you create an email list you are actually creating a business asset that can allow you to build an audience of highly responsive people that are interested in what you are selling but maybe are not ready to pull the trigger yet and buy.
This is really good because as you build credibility to the point where all you have to do is recommend something and people will buy it because they trust you.
When you build a highly responsive email list that is a way for you to remain in touch with people even when they leave your website.
Without building a list you are wasting a large majority of your time and effort to send more and more traffic but not really capitalizing on it.
You can build this list using traffic strategies to get people to your targeted offer.
#3: Consistent Sales
Ok, this goes without saying but the third and most important of all the three is actually getting the sale or the signup to your business.
Leads are super important to your overall business success. However, without the proper follow-up process in place, you won't get sales.
One of the sayings I heard early on in my home business career was “The fortune is in the follow-up”. This is so true really in any business you are trying to build.
The best way to get sales is to create a sales funnel.
Basically what a sales funnel can do for you is sell your product. It's a process of moving people through an exposure process and educating them on your product or service.
Essentially the sales funnel pre-sells your prospects for you and softens them up to actually buy something of value that you are providing them.
When set up correctly your sales funnel will build credibility, provide value, and sell all at the same time. It is true automation at its best.
Setting up a sales funnel can take some time and effort, but when it's done, it's done. All you have to do is focus on feeding the machine.
The biggest problem people face when setting up a sales funnel is most people don't know where to start in the funnel-building process.
They also tend to not really be clear on what providing value is all about and what I like to call the “nurture process”. This is very easy to understand and put in place.
I have put together a case study training on demand you can check out that goes deep into this process for you. To get access to this training click the button below and check it out now.
Additional Resources For Selling Online
✅ Systeme.io – Learn More Here
All in one tool suite for capture pages, product creation, and CRM. If you are just starting out and looking for the right tools I recommend this tool.
✅ OptimizePress Funnel Builder – Learn More Here
By far the best WordPress theme and funnel builder on the market. It's meant for marketers because it's created by marketers. It gets my highest recommendation and I use it on all my personal sites.
✅ Aweber Autoresponder - Learn More Here
Building an email list is ESSENTIAL to the longevity of your online business. If you are not sure where to start in the online marketing game, this is for sure the first tool you should invest in for your business. Aweber is considered the industry standard.
Did you get value from this post? If so leave me a comment below and let me know your thoughts.
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