I have been blogging in my business since 2008 and there are a few things I have learned during that time. There are basically 3 main ways you can use a blog to build your business online.
Using a blog for lead generation is almost a necessity nowadays.
The reality is, places like Facebook and other internet sites have found that users love to consume quality content online.
I mean this makes sense being that is pretty much what all of us do when searching online for answers to our questions, entertainment and to buy products and services.
There are some things you should do in order to make sure your blog is optimized for lead generation purposes.
For instance, a big mistake people make is having too much crap (banners, widgets, etc.) in the sidebars of their blog. This can be a huge distraction.
Too many options for people confuse them and in the end, they do nothing. When you put your blog together, you want to focus on clean and simple.
The goal is, when people visit your blog, they basically have two options, consume content, or opt-in. That's it!
Any more than that, and you risk losing your prospects.
For instance, when you invite someone over to your house you tend to clean the house right?
Simple, you want to give a good impression. This is why you want to keep your blog super simple and clear of a lot of distractions.
This is for sure one of my favorites. There is no better way for people to get to know, like, and trust you like a personal blog.
I can't tell you how many people have contacted me just based on what I shared on my ‘About Mark Harbert‘ page.
It's a powerful way to give people a glimpse into your life and business. Imagine being able to connect with your visitor and allow them to scan your site and get to know you and your skills?
That's the power of a blog. It's the ultimate branding tool for your business as it creates influencer status for your prospects.
Even if your blog doesn't look that great, you can still have an impact.
I know people right now that when they first started online had a horrible-looking blog and that horrible-looking blog generated them almost a million dollars in one year before they even make it look good!
Seriously it's true, and if you leave me a comment below, I might even tell you who it is.. 😉
Central Business Hub Online
Most businesses have a home base or headquarters for their operations right? Well, a blog is kind of the same thing for you when doing your business online.
You need a place to house your content and showcase your value to the world.
Do you sell products? Affiliate offers? A business opportunity? Your blog the perfect place to showcase that.
When you create regular content that provides great value (which is not hard to do at all) people will look around your blog and stumble on the offers and information you have posted.
This is very powerful.
You draw people in with the value and allow them to decide when the time is right for them when to pull the trigger on your offers.
It works incredibly well, and your prospects and visitors don't feel pressured. The other thing is, nowadays, people will Google your name to find out who you are. Wouldn't you like your site to be the first thing they find?
Look at these stats. 917 searches online for my name over the last couple of months.
What do you they were searching for? I don't know, but I am glad my site is the first one that shows up. 🙂
So as you can see, having a blog is something you really should have if you're going to market online for the long haul.
Creating long-term content is the name of the game for longevity and sticking power.
When you understand that a blog serves your business for lead generation, branding, and it's your central hub for business, you will be well on your way to long-term online success.
If you have not grabbed my Social Media Automation PDF you can do so by clicking the button below. This can also work for blog posts and content you create.
Resources For Blogging For Business
Bluehost Hosting - Learn More Here
When setting up your blog you have to have a host to put your site on. Bluehost is one that many of my students have had great success with and it has a great reputation for customer service. It's also very low cost.
OptimizePress Funnel Builder – Learn More Here
By far the best WordPress theme and funnel builder on the market. It's meant for marketers because it's created by marketers. It gets my highest recommendation.
My Lead System Pro – Learn More Here
All in one tool suite for home business owners. If you are just starting out and looking for the right tools I recommend MLSP. The community is amazing and the sole focus is lead generation.
Did you get value from this blog post? Let me know in the comments below and feel free to post your blog in the comments.