Without fail the same question comes up all the time as I go about working my business.
“How do I get people to buy what I am promoting?”
Truth is, this is so easy to answer yet it seems many in the online space don't see it. The truth is, there are several ways that you can close your leads into your opportunity, but none of them are as effective as actually picking up the phone and talking to the person to find out what their dreams, goals and desires are in their life.
There is one thing to remember when it comes to the home business space, we are in a relationship business, therefore building relationships is essential to your success. I have formed very profitable JV partnerships through networking, and relationship building so I know what I am sharing with you works and it works amazingly well.
There is one quote that has always ran loudly for me and that is the quote from Zig Ziglar that almost all of us in the home business industry know, its….
“You will get all you want in life, if you help enough other people get what they want. – Zig Ziglar”
The question is, do you really believe this? Do you really practice it in your business? Many know this quote in the home business industry but do they really believe it? Do they really internalize it and practice it?
If you do awesome, because this is the basis of closing your lead into actual buyers.
The question now becomes when I call my leads what do YOU say? How do you get to the heart of what it is that your prospect wants?
You ask them. Thats right you just ask them, and let them talk. The amateur networker will actually get on the phone and begin the pitch without finding out if what they have is even a fit for the person they are speaking too.
The key with closing people on the phone is find out what their dreams, goals, and desires are, and then match you opportunity or product as a way for them to attain that goal.
So the first question that I always ask people on the phone right away is…. “So John, tell me about you? What it is you're trying to accomplish?”
I know, it almost seems to simple but you would be surprised how easy it is to actually get the conversation moving with this question. From there you let the person talk as much as possible and guide the conversation with more questions.
- What do you do for a living?
- What does that entail exactly?
- How long have you been doing that?
- What made you decide to do that exactly?
- Did you do anything before that?
These are just a sample of the questions you can ask people. You see every question you ask helps you understand their motives for doing their business or helping them to make a decision on your business and if its right for them.
If you have done this right, the prospect will have told you all about themselves and then your job is to make the connection for them that your product or opportunity is they way to attain the goals they are looking to achieve. Basically your job is to be a connector. Leading people down a path to something that can help them get the results they are looking for in their life.
Once you have done that, closing them should be easy as they will have sold themselves on why they need to do something different, and putting your product in that place should be easy to do.
Of course, you absolutely MUST NOT ever embellish or make false claims as that not only hurts your reputation but that of the entire industries, so make sure you keep the expectations of the prospect in check also.
Just remember, your desire to make a sale, should never trump the dreams and desires of your prospects. If you stick to this very simple rule, you will have no problems…..
Its about them, NOT YOU! Watch this video where I explain it to you a little more.
Does this make sense to you?
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See you at the top,