I have been generating leads online for almost 10 years now and I have learned a ton of principles on what works and what doesn't work in that time.
One of the main ways I have been able to gather so much data and learn the bedrock principles of online marketing is because I learned about the 80/20 rule early on in my online marketing career.
The 80/20 rule is simple…
It states that 80% of your effort will not produce results, however, it's 20% that will produce all the results.
Let me give you an example. Let's say you have a team of 100 people and out of that 100 people only 20 of them will actually be producers while 80% will do nothing.
This rule applies to all marketing.
For instance, I know that 80% of my ads that I put out there won't produce leads or sales for me.
I am constantly searching for the 20% because that's where the sweet spot resides.
In short, only 20% of your efforts will produce the desired result, so keep going until you find the sweet spot that starts to bring the results you are looking for.
I just did a Facebook LIVE today where I expound on this very principle deeper. Enjoy!
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