It's no secret that everyone in a home business needs a few unique and foolproof ways to get new leads every single day if they are going to get ahead.
Jim Rohn who is one of my favorite business philosophers of all time said…
“If you do something often enough, a ratio will appear” – Jim Rohn
What he was saying is that when you doing something over and over, eventually you start to see your numbers emerge.
Knowing your numbers is something like this. For every ten people, you get one to sign up.
The law of averages is different for everybody and the more you do, the better your ratio becomes.
One of the major keys to making the law of averages work for you is to increase the number of people you move through the front door.
In order to get a better ratio, you have to have more to talk to every day.
Here are 4 different ways you can leverage online strategies to get people reaching out to you every day.
#1: Create a Free PDF Download
Creating a pdf download or a report of some sort that is relevant to the products and services you offer is an excellent tool for lead generation.
There are mainly two reasons this is a great approach.
1. Establishes Credibility and Authority
By writing a highly targeted valuable resource that provides a solution for people and gives great details on how to do it, you are automatically elevated in your prospect's mind.
Being seen as an influencer makes closing the sale or getting the sign up much easier than just cold marketing alone.
2. Great For Lead Generation
All throughout your PDF you can reference resources and you can put your affiliate links in there so if people buy or sign up, you get paid.
This is a great way to drive people to your capture pages and it's highly targeted because they are consuming your content in the process.
When choosing a topic, make sure you outline it first and be sure to talk about the struggles of your market and then provide the solutions for them.
Need some ideas for creating a high converting lead magnet? Check out this video I did not too long ago.
#2: Tap Into The Marketing Power of Facebook
I could create post after post talking about the power of Facebook.
There are just so many ways one can leverage this platform to get leads for their business and attract to you the exact people you want to work with daily.
Here is a list of the many ways one can use Facebook to attract new prospects
- Lead Ads – The ability to build your email list on mobile phones where people can opt-in to your offers with just two taps on their phone.
- Video Ads – Perhaps one of the most powerful ways to drive traffic and engagement by leveraging videos.
- Networking in groups – The heart of Facebook is the connection with other humans. Groups provide a great way to do that.
- LIVE Videos – Without a doubt probably one of the most powerful and quick ways to generate leads leveraging your existing audience.
- Native Advertising – Basically creating content and advertising that content on Facebook's ad platform
The five ways listed above are only a few of the options you can use to build your list.
What makes Facebook so good is the social aspect. Not only can you build a list, but you can also socialize with that list.
#3: Email Marketing Still Rules
Email marketing is an AMAZING way to sell products and attract new people to your business.
If you ever thought that email was outdated and not effective then you would be SEVERELY wrong.
I sound like a broken record sometimes but it simply can't be understated how crucial it is for the online marketer to build a traffic source they own.
Email is still the most intimate form of marketing there is today.
Because the email inbox is personal. It's the place where people get messages and information that they care about.
When you can be in front of people in their most personal space, that's always a win.
With that being said, there are three tricks in using email to market to people.
1. Leverage Solo ads
This is not a strategy I use often, but I know people that have built multi-million dollar businesses using solo ads.
This is where you actually purchase access to someone else's email list and send an email ad to their subscribers. There are many resources out there for solo ads one of the biggest is Udimi.
I have never personally used Udimi, but I have heard good things about it from some of my coaching clients.
The best way to use it is to test it out and see what kind of results you get yourself.
2. PS Lines
This is such a great way to send traffic to offers and it is highly underused.
Typically the people that click on email PS lines are the most engaged prospects because they are the ones reading your emails.
One of the reasons it is so effective is that it is very passive in nature and therefore doesn't throw up a wall usually in the mind of a person when clicking it.
Here is an example of what I mean by email PS lines.
4. Effective Copy Writing
This is perhaps the most important part of creating effective emails and social posts that attract people to you.
Back in 2012, I created a course with a buddy of mine Called “Tube Traffic Mojo” and with that course we had a bonus called “Copy Writing For Beginners” that I am going to give you access to here for FREE!
This information is timeless and gives you a simple way to write effective emails that work. While this training is focused on email marketing, please know that these strategies can also be used on social media.
If you truly want to master copywriting which is something that I believe is the highest paid skill you can develop, then I recommend you pick up my buddy Brian Fanale's course called Copy Writing Mastery which I will post in the resources below.
Additional Resources Mentioned
Copywriting Mastery - Learn More Here
Training from my buddy and MLSP Co-Founder Brian Fanale on mastering the art of Copywriting. Without question the #1 most profitable skill you can acquire for building an online business. Highly recommend his course "Copywriting Mastery" if you really want to master this skill.
Automatic Script - Learn More Here
Automatic Script is professional copywriting software that automates the process of creating your sales messages. The beauty of Automatic Script is that it automates the creation of effective sales copy that ordinarily, could cost you thousands of dollars, tons of time, and lots of trial-and-error. Great Tool.
Aweber Autoresponder - Learn More Here
Building an email list is ESSENTIAL to the longevity of your online business. If you are not sure where to start in the online marketing game, this is for sure the first tool you should invest in for your business. Aweber is considered the industry standard.
What Is Your Favorite Way To Get People Reaching Out To You?
Comment below and let me know…
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PS: Need More Leads For Your Business? I Recommend You Start By Clicking Here