Let's face it, the skepticism online today is pretty much at an all-time high and that isn't going away anytime soon.
People that come online want to know who they are doing business with before they are willing to buy.
Can you still drive massive traffic and get sales? Of course. By why not focus on building an audience that knows you, likes you, and trusts you?
An audience that can get to know you and is willing to buy from you over and over again because you are the go-to person?
Here are a few places you should focus on to build your audience and then you can market to them on a regular basis.
Build Up Your Facebook Business Page
This is what I call your Facebook asset. Building up a targeted group of followers on your page is the first part to succeeding on Facebook.
You can do this by driving highly targeted likes to your page and that can be done in a number of ways. The first question is…
Who is your target market?
Take a few minutes to figure out who your target market is and run a like ad to those people. Focus on getting your first 100 likes via ads.
Then on a regular basis, post great content, as well as run highly targeted ads to those people giving them exactly what they want.
You can do this with great blog posts, videos, and training that is right in line with what they want.
When you focus on the right people that are a fit for what you do, giving them what they really want is not that hard.
In turn, they will like, share and comment on your posts and this can cause a viral effect with the Facebook algorithm and give you additional exposure.
As you get more likes and comments on your posts you can then click and invite them to like your page.
As you build up your page likes you can then run an ad specifically to those who have liked your page. It doesn't get more targeted than that.
Build Up Your Custom Audiences For Re-targeting
Ok, for the non-techie you might be freaking out right now wondering what the heck retargeting is, but really it's not that hard.
In essence, you have a website that installs a little piece of code (not hard to install at all) and Facebook will track those visitors for you.
Easy peasy right?
This will allow you to put up an ad targeting just those people later on if you choose for as little as $1 per day. Targeting the exact people that visited your site, you can now keep in touch with them via videos, new blog posts etc.
It's actually one of the most powerful strategies you could employ in your business if you are using Facebook.
It allows you to maximize each and every visitor you get to your website, blog, capture page, etc.
Imagine being able to segment all your audiences based on the interests they have?
Can you say POWERFUL?
It's actually really easy to do as no matter what page or article you are sending people to, you can target just those people with similar offers that are in line with their interests.
You may have seen this strategy used by big brands like Amazon, eBay, or ebags. You notice it when you visit a website, then go back to Facebook and see an ad right in front of you about what you were just looking at on the site?
Pretty cool huh? What if you could use that same technology in your business? You can and it's not hard to implement at all.
The cool thing is this can be done using Facebook videos as well where you can re-target those that have watched your videos. These are just a few of the ways you can use retargeting in your business.
One of the things that can help you right away is learning how to post more engaging content that you can also automate. Be sure to grab my Social Media Automation Guide below…
Audience building moving forward is what is working right now and for the foreseeable future. As a matter of fact, if you are not using this overall strategy to drive traffic, build a list, and connecting with more people, then you are not leveraging yourself to the full extent.
Can you build person to person? Of course. But why not use the best of technology to create leverage in your business and get more exposure to the masses?
Audience building is simple. Be everywhere your prospects are online.
When you build your audience online, you have a group of people that you know are willing to not only look at what you have but buy as well.
Additonal Resources To Consider
✅ Facebook Friend Filter - Learn More Here
Have a whole bunch of inactive friends on your Facebook profile? This browser extension can you help quickly identify those friends that no longer engage on any of your posts and help you to unfriend them quickly. This tool is awesome for increasing engagement in a big way.
✅ MeetEdgar Autoposter Software – Learn More Here
My tool of choice for auto-posting to my social media profiles. You can post images, text posts, upload videos, and much more. Amazing tool for social automation and driving more organic traffic to your content on auto-pilot.
✅ My Lead System Pro – Learn More Here
All in one tool suite for home business owners. If you are just starting out and looking for the right tools I recommend MLSP. The community is amazing and the sole focus is lead generation.
PS: Tired of wasting time on social media and hearing 'NO' 99% of the time? If so, Watch This Free Video Series