If you're looking for a content marketing plan, because you've heard that content is king – and it is – then you've landed in the right place today.
Without Content, there is essentially is no internet. Not a very interesting one anyway.
The online world disappears without it. Imagine the internet with no articles, video, audio, FB LIVES, reports, etc. Pretty boring and useless right?
Where was content before the internet? Books, newspapers, radio, television… and now it's all in one handy dandy little place ONLINE!
And if that's the case, YOU need to be creating YOUR own content to carve out your place in this magical world that we all love to get lost in.
Why a Content Marketing Plan Is VITAL for Your Business!
Simply put, your content is your magnet. The attractor factor that draws YOUR prospects to you, and it's what keeps them coming back for more (if done right!) .
It's where you give the people who want what you have… exactly what they want. And it's not as hard as you might think.
Heck, 13-year-old kids are doing it on YouTube every day. My daughter has a video on YouTube that to date has almost 800k views. So you can do this too!
Bottom line, you MUST be producing content on a consistent basis. How often? That's for you to decide but it has to be on a regular basis.
Your content should build trust in YOUR brand. The brand of YOU!
It should add credibility to your expertise in your area. It should take people from where they are, to a step closer to where they want to go.
When your content does all that, you're on your way to winning the online marketing game!
What Kind of Content Should You Create?
Luckily we have many avenues we can go down for creating content. So we have some choices…
Content Marketing With Text
- PDF reports
- Blog posts
- Social media posts
- Video descriptions
- Books! etc.
It's all done with text.
What if you're not a great writer?
Don't worry about it. You don't have to be a professional, you just have to be good enough.
But if you're still worried about whether you're good enough or not, I'll help you out very quickly.
3 Quick & Dirty Tips If You Stink at Writing…
- Write like you talk (As a matter of fact you can create audio and transcribe it and turn it into a blog post or article)
- Keep sentences and paragraphs short (lots of white space!)
- Study storytelling so that people want to keep reading what you write!
That should set you straight for a while. The better you get at writing, the more money you will make. Period.
Even if writing isn't your thing, you'll need it for headlines, descriptions, emails, social media posts, sales pages, etc.! So make it a lifetime study, and you'll thank me for it.
Content Marketing With Video
This is of course my favorite! Why? Besides the fact, I'm the video guy… it's the fastest way to build rapport with somebody, without actually having to be there in front of them.
It's the closest thing to face-to-face that you'll get without actually meeting them.
Video does the 3 things that are essential to get someone to eventually join your biz, buy your products, or use your service. I talk about it a lot here on this blog.
Know, Like, and Trust!
Just think about how many companies hire celebrities to market their stuff – and pay a hefty price to do so.
It's because these are the people that you've seen on television or in the movies. You've invested in them and even their characters.
You feel like you know them. You like them.
And for some reason or another, even though you've never met them…because of that know and like…YOU trust them!
With video, you can do exactly that. You can become a sort of mini-celebrity, and it can happen in one single video. Or several, but either way, it works very quickly.
I often say that one 5-minute video can do what it would take 500 articles to do.
People LOVE Online Video
Video is easily consumable. Nearly 80% of all internet traffic is video traffic. YouTube is the #2 search engine in the world, only behind Google. And even on Facebook, HALF a BILLION people are watching videos EVERY DAY!!
So creating videos to build your brand, and leverage yourself as the go-to person in your niche puts you at a huge advantage over the people who are not using video.
Content Through Audio
People are busy, and therefore audio works great for them.
Podcasts are popular for that very reason. It's an easy way to consume content, without having to be in front of a computer, or have a phone in your face to read or watch a video.
Creating content that people can consume in this way, just adds to YOUR value.
By letting your prospects hear your voice, and see your value while they're driving around in the car, working out, or doing things they're not supposed to be doing at work 😉 you're creating that know, like, and trust!
In fact, your voice could become comforting and entertaining for them during their hectic life!
You MUST Know Your Audience!
What do you say in your content?
That's usually the biggest sticking point people have when starting out. This is where knowing your audience comes into play.
Your audience will be dictated by your niche, your products and your opportunity.
For instance, if you're a network marketer… who's YOUR best audience?
From my experience as an online marketer, it's best to grab your audience in the latest stages of their searching, when they're closest to purchasing.
When they KNOW they need a solution to a problem, rather than when they don't even know they have a problem. Catching them here dramatically shortens the curve for you!
My audience happens to be network marketers, affiliate marketers, and those looking to make money online.
What I do know about my audience is they often come into the online world not knowing a lot about marketing.
Many of them try, and then fail, try and fail, over and over again. Some quit before they get to me, but others know that there's a solution to building their business online.
That's where I come in and show them the solution!
What's MY solution? Attraction Marketing through video marketing. Using upfront value to build know, like, and trust. Just like I'm showing YOU now.
By the time someone FINDS ME, I don't have to sell them on my products and services. They're sold. They're already determined to figure out how to build their business online and create financial freedom from home.
I simply give them the solution to that problem.
3 Vital Things to Consider When Getting to Know Your Audience…
- Who do YOU want to work with? You have a choice here. You saw that I choose not to work with people that I have to convince about owning a home business.
- What keeps them up at night? What are their biggest wants and needs? What problems are they facing that YOU can provide a solution to? Do they need to lose weight? How much? Why? Is it a wedding coming up? Did they just get told they have diabetes?
- Where online do they hang out? This is important because you'll want to know where to add your content. And when you combine it with the above two points, you'll know exactly how to get their attention!
Places Your Audience Might Be Hanging Out…
The above are just some of the biggies.
The truth is that your prospects may be hanging out in each of them. Don't make the mistake of trying to grab them from everywhere. Tackle one platform at a time. Become an expert at finding your target market on that platform.
And only then should you move onto another.
How to Get People to See Your Content (Traffic)
This is where people run into a lot of trouble. They create content, and then nobody shows up.
You need to get traffic to your content and it's not as hard as you might think. Especially these days with social media where people just LOVE to hang out!
It's not as hard as it used to be to start getting immediate traffic to your content.
If you know your audience, and you know where they hang out, then it's simply putting your content in front of them.
Imagine you have a product teaching people how to cook Paleo recipes, and you know that there's a ton of people on Facebook who talk about Paleo (Hint: There are!) You could essentially almost build an entire business right on Facebook.
Here's what that might look like to make it simple…
- Create a Paleo Recipes Facebook Page
- Go find FB groups for Paleo people
- Add valuable content inside that group that Paleo people will dig
- As people start consuming your content and responding, they'll check out your profile, and maybe LIKE your page.
- You can then keep adding valuable content on that page that builds trust.
- Create a Facebook ad that goes out to the people who have liked your page only (This is your audience) That leads them to your Paleo Recipe Book sales page
Taking People from One Platform to Another…
The above was a simple way to get started. However, there are times when you'll have to get people from one platform to another.
I recently wrote an article where I explained this exactly.
Your Blog As One of Your Main Content Hubs!
You'll want to consider making your blog/website as a hub in your content marketing plan.
It's where you carve out your little piece of real estate online. If you opened a business in your town, you'd want a place for people to pop in a check out your goods right?
Well, that's your blog.
It's the place where you can send people from any other marketing platforms that you'll use. It's where you'll capture their information and turn them into leads.
Your blog is where your prospects know they can go to get new value from you on a consistent basis. Where you'll share the valuable content that gets them closer to their goals.
Getting People to Take That Next Step!
The goal of any content marketing strategy is to get leads, sales, and sign-ups for your business.
It starts with leads, so that you can send them more value as well as offers for your products, your biz opportunity, or services. Because of the trust and credibility that you've built with all that valuable content, they'll be more likely to take action.
You should always be building an email list.
A mailing list is very important because YOU own that list. Nobody can take that away from you, which makes YOUR leads, your leads for life!
You Now Know How to Put Together YOUR Personal Content Marketing Plan!
Your content marketing plan will be personal to YOU and your business. We've gone over all the factors that will help you decide.
The most important piece of the puzzle is you! You must put a plan together, and follow that plan to build your audience, engage that audience, and then of course sell to that audience!
If you have not grabbed my 101 Livestream Ideas PDF you can do so by clicking the button below. This can also be used for pretty much any type of video you are creating, not just live streams.
Additional Resources Mentioned
✅ Copywriting Mastery - Learn More Here
Training from my buddy and MLSP Co-Founder Brian Fanale on mastering the art of Copywriting. Without question the #1 most profitable skill you can acquire for building an online business. Highly recommend his course "Copywriting Mastery" if you really want to master this skill.
✅ Rev Transcription Service - Learn More Here
I use this service all the time when I need a video or audio transcribed. It's extremely inexpensive and they are super quick. Great service especially if you want to repurpose your content to be used on other platforms.
✅ Automatic Script - Learn More Here
Automatic Script is professional copywriting software that automates the process of creating your sales messages. The beauty of Automatic Script is that it automates the creation of effective sales copy that ordinarily, could cost you thousands of dollars, tons of time, and lots of trial-and-error. Great Tool.
PS: Tired of wasting time on social media and hearing 'NO' 99% of the time? If so, Watch This Free Video Series