If you want people to join your business, or buy your products, then you've got to pull them to you with effective attraction marketing. Which means creating content that gets people coming to you, and asking YOU about your business.
As opposed to the other way around, which is bugging people who don't care about your products or opportunity.
Sounds a lot better too, doesn't it?
Doing things this way does a few key things to grow your business…
- It establishes you as the authority in the marketplace.
- You become the leader that people want to follow.
- It builds YOUR brand
- And establishes know, like, and trust so people feel good about buying from YOU!
Now the question you might be asking yourself…“How do I create content that does all that?”
Hey, thought you'd never ask. I just happen to have some ways to do exactly that. 😉
5 Attraction Marketing Tips for Creating Highly-Attractive Content That Pulls Prospects In to YOU Daily!
Tip #1: Know What Your Prospects Want
In order to attract your perfect prospect, you have to know who your perfect prospect is… and what it is they want! And then just to amp things up, you need to know where they hang out so you can put that in front of them.
Skipping this step is the detriment of many would-be successful businesses.
Knowing all of this makes your job easier, makes your content ultra-effective, and makes you attractive to your perfect prospects.
Some questions to ask in this process:
- Who is my perfect prospect? (Age, gender, income level, etc.)
- What are they struggling with most?
- Where do they hang out online? (Facebook, Google, YouTube, Instagram, etc.)
- How can you deliver content that will make them know you, like you, and trust you most?
Tip #2: Give Them What They Want
Once you know all the above, it's just a matter of creating content that resonates with their biggest needs and putting it in front of them.
Create content that touches on all the different ways to get them closer to their goals.
Do they struggle with growing their business? Why? Because they need leads? Awesome, create some content (articles, blog posts, VIDEOS, etc.) that teaches them a technique to do so.
The more problems you solve for your prospects, the more they love you. And they will follow you to the end of the earth. Always think of yourself as the problem solver for your best prospects, and eventually, they'll start seeing you as exactly that too!
Tip #3: Show Them Who You Are
People follow people. People join people. People buy from people.
You just have to become the person that they follow, join, and buy from.
In order to do that, you have to stand out from the crowd. But it's much more simple than you think. Because you just have to show them WHO you really are. No matter who that is.
Just like making friends and connections in the real world, people simply want to be around the people that they resonate. The people that they like!
[Tweet “YOUR personality, no matter what that is, WILL attract people that jive with you and want to learn from you.”]
However, you have to display that in your content. Be you. Write as you talk. Be yourself in videos. Some people will love you, some people will think you're pretty neat, and others will not resonate with you at all. That's okay because we're only looking for the ones that will.
Give them solutions, and show them who you are, and you've already won half the battle. It's not brain surgery, it's simply attraction marketing.
My favorite place to do that, and how I built the empire that I've built so far… is with video marketing. Video develops the KNOW and LIKE almost instantly for many reasons. And then it's up to you to build the trust once you pull prospects into your web.
Tip #4: Spread Your Content Far and Wide Online (In the Places Your Best Prospects Can Find YOU!)
Creating content is the beginning. You've now got to get that content in front of your best prospects. Give them ways to find you.
It's like dating. Making yourself attractive is one thing. But if you're attractive at home then it's not really doing you much good. You've got to get yourself out there where the people you want to attract are hanging out to experience your attractiveness. In dating that's obviously bars, coffee shops, or wherever the people you want to attract are hanging out.
So with your attractive content, you've got to do the same thing. Get it out there, and spread your content in the places they hang out the most. Facebook groups, your fan page, other leaders fan pages.
Then there's Google, YouTube, etc where people go to search out specific content through keywords.
Create content around key phrases that people will search out so that you're there for them to find you. That's a whole training in itself, but that's the starting goal for you to focus.
Tip #5: Be Consistent
Far too many people make a detrimental mistake with their businesses.
They put out one piece of content, maybe two, and then they're done. They sit and wait for things to happen. And if things don't happen right away, they think they've wasted their time and things aren't working.
And nothing works that way in the world. There's no one-and-done in any goal that you want to achieve. You can't just do one set of push-ups and expect to get healthy. You can't eat one healthy meal and expect to lose weight.
You CANNOT create one piece of content, or even two, or even 10 and expect that you're going to build a business. It's never happened, and never will.
YOU must consistently create content, put it out there in the most effective ways, and then move on to the next. Every day, for as long as it takes. And eventually, the compounded interest in your efforts builds up, and feeds you and your family for years and years, just like any investment you'll make.
I still get leads from videos and blog posts that I created 5+ years ago. They're still out there attracting my best prospects to me, and now I can bring in up to 100's of leads a day. That would not have happened if I stopped at my first piece of content.
BONUS: Get Their Contact Info!
Why is this a bonus? Simple. 5 sounds better than 6. 😉
In point #3 we talked about bringing people into your web. Your web is your leads list(s).
The key to the whole home business game is to get leads for your business. Leads are simply the prospects most likely to buy your content or join your biz. Once you've got them in your web (email list, Facebook list, YouTube subscribers, or all the above) then you can keep sending them specific content and OFFERS to bring them in as customers!
BOOM! You've just been given the keys to becoming an effective attraction marketer! Financial freedom now only requires that you do the work to do all of the above.
PS: Want to work directly with me? Click Here